Sugar Dragon Goes to the Dentist is the NHS-aligned picture book for under-5s that dental practices are buying for waiting rooms and patient gifting. Here is everything you need to know.
Why practices use Sugar Dragon
You spend around 15 minutes a year with each patient family. Everything between visits depends on what parents do at home. That gap is where decay happens.
Sugar Dragon gives families a tool — a book, an app, and a brushing chart — that reinforces the clinical message you already give, in a format their child will actually engage with.
23.7% of five-year-olds in England have tooth decay (OHID, 2022). Every copy you stock is a gap closed.
Clinical credentials
All brushing guidance follows this toolkit — fluoride amounts, twice-daily routine, spit-don't-rinse.
Registered UK dental hygienist. Clinical reviewer for the book series, companion app, and all printed materials.
Messaging aligns with BSDHT First Smiles guidance on supervised brushing and early prevention.
No data collected from children. ICO Age Appropriate Design Code compliant. No ads, ever.
The practice offer
Bulk books
Practice orders
Tailored to your practice and patient cohort
For waiting rooms, patient gifting, and new-patient packs. Tell us what your practice needs and we will recommend the right package.
Free
with any order or sample request
A Sugar Dragon brushing chart PDF printed with your practice name. Hand it to families at check-up appointments.
Pilot
priority access for bulk-order practices
QR-unlock codes so your patients can access all app features. Anonymised brushing frequency summary for your records.
Our pilot partner
Starting 1 June 2026, our pilot partner N17 Dental, Tottenham N17 will work with 50 patient families over 12 weeks to validate the companion app's engagement and retention before public launch. The pilot is overseen by Mr S Ditta.
Interested in becoming a named partner practice? Book 2 includes a quotation slot on the back cover for one named partner. Enquire below.
Get in touch
Fill in the form and Len will be in touch within 2 working days. Or email direct: hello@sugardragonbooks.com — subject line Dental practice — Sugar Dragon.